Prime Sportswear is a sportswear company, located in Greater London in Croydon. We provide clothing for people who go to the gym and take part in other sporting activities.

What do we do?


At Prime sportswear, we aim to provide comfortable but also affordable clothing to increase the confidence and participation of individuals taking part in sporting activities. We are able to do this by looking at different products and prices to get the best for our customers. However, this starts from customer feedback and research into the market, so we can understand what customers would like and want from particular sporting products. From this we can develop our products to meet the needs and wants of the customers, therefore providing customer satisfaction.

Our Core Beliefs


We believe that, you do not have to be in your prime to be the best. You can in your prime as long as you put in the hard-work. Our motto is Dominate to perfection. So, no matter where and what you are doing, make sure you dominate to perfection. Throughout our brand we aim increase self-esteem and confidence in individuals, to show that we put our customers at the forefront.

In addition, we stand to inspire and motivate people of all ages to never settle for less and to always strive and push themselves to be better to improve their life. This brand is not just a brand. It is a lifestyle, to improve the quality of life of our customers.

Our brand does not use any animals in our production of the garments, providing an eco-friendly environment and this is something that we stand for.